Facebook: Now vs Then

TIMELINE

Let’s face it Facebook has come a very long way from when it first originated back in 2004. That year was the simplest time for this ever-popular and ever-growing social media platform. We now have a timeline for all of our past posts and the ability to customize our page to our taste. You now have the opportunity to tell your entire brand story by using the equivalent of “Life Events”, featured content and of course the well-received Cover Image.

NEWSFEED & ADS

Back in 2004 Facebook ads were non-existent where as now they are popping up left right and center. They may be annoying but it’s a great marketing tool to get your brand established, since Facebook has more than 1.5 billion users! The Newsfeed is also a lot more organized and you can interact more with what your friends are liking on other social media platforms. A big step for Facebook has been when they bought out Instagram in 2012 for $1billion! Instagram has made the movement towards mobile instead of web where content is just a fingertip away rather than a click.

USER CONTROL

The user is now in control, you can now chat with your friends, and group your conversations. Overall communication is a heck of lot easier and you can stay in touch with your loved ones much better. The only thing that is constant with Facebook is that it is ever evolving and changing. What are your thoughts on the recent changes of Facebook? What changes would like to see for 2014?

Golden Graeme

Meet our intern, Graeme Csath!

Graeme is a new media communications professional currently in his last year of the Creative Communication program as an Ad major.

He has four years of professional experience in the Manitoba film/broadcast industry holding various positions within the local I.A.T.S.E Union and his favorite karate striking technique is the sideways palm-heel strike.

Graeme has worked on several Gemini Award nominated projects, is an active media freelancer, and can hold his breath under water for 57 seconds.

We look forward to putting Graeme to work over the next three weeks!

Rules of Typography

Here are some simple tips to abide by when choosing your typography.

USE THE RULE OF THREE

The rule of design is the rule of three.When you start changing the fonts of your document be sure to apply no more than three type faces per design. Be sure to not mix too many type faces and styles as it ends up looking non-cohesive and rather messy.

DON'T MIX SIMILAR FONTS

Not only it is visually confusing for the reader, it also doesn't look as appealing as using different fonts that compliment each other instead. Design is about consistency and when dabbling in font it needs to be cohesive and have a flow.

CHOOSE AN APPROPRIATE FONT FOR YOUR AUDIENCE

When choosing your font for your document think about who your audience is. This is similar to your posts on Instagram.  If your target audience is for the younger generation in their early teens, posting about gardening might not be ideal or as appealing as posting about the most popular star at the moment. For example, Miley Cyrus.

USE EASY TO READ FONTS

Avoid fonts that are hard to read. As beautiful as they may look, they would best suit being used in a headline. You want to use an easy to read font so that your audience can read it with ease. The idea is to allow the words to just roll off the page and into their minds.

DONT PLACE FONT OVER A BUSY BACKGROUND

This is a given. You want the font to stand out, so by placing it on a busy background you are deterring the reader from being able to easily read it. Placing the font on a simpler background will make it more legible for your audience.

          Here is a fun FREE font site:

http://www.dafont.com

For more inspiration head over to our Pinterest:

http://www.pinterest.com/cruisemedia/typography/

Cruise Media Group is Hiring!

Assistant Coordinator

Position Summary

Cruise Media Group is looking for an Assistant Coordinator to join our growing team. As a member of the Social Media Team, you will work closely with the senior strategist to help develop and maintain long-term, sustainable, and healthy client relationships. You will be responsible to assist strategist on all social media platforms and with data entry.  Duties may also include assisting our videographers on video/photo shoots.

Required Skills and Experience

·      College certificate preferred but not mandatory

·      Editing and design education bonus (include portfolio with resume)

·      Strong understanding of and experience in the digital / social media landscape specifically Facebook, Twitter, LinkedIn and Blogger and/or word press

·      Take direction well

·      Exceptional verbal and written communication skills

·      Strong interpersonal, and organizational skills

·      Strong attention to detail and ability to meet deadlines

·      Ability to thrive in a fast-paced, work-intensive environment

·      Ability to work independently but also a team player

·      Proficient in Microsoft Office software, specifically Excel and Word

·      Understanding of photoshop and Mac computers is an asset

Attributes

·      Strong ability to adapt in a rapidly changing environment

·      A self-starter with a strong sense of accountability and ownership

·      Take responsibility for your actions and ownership over tasks and duties

·      Able to work with little supervision while managing multiple priorities

·      A great team player with a strong value system and unquestioned integrity

·      Pays attention to detail and ensures quality is never compromised

·      Ability to react to challenges in a rational, strategic manner and take decisive action

·      Can think strategically, conceptually, and analytically

·      Energetic, self-motivated, and inspired by the end goal

Application Process

Send your cover letter (in the body of the email), your resume (as a PDF), portfolio (if applicable) and links to all your social media profiles to info@cruisemediagroup.com